Parma

Other colors in this collection:

Tile in Linear OatmealTile in Travertine GoldTile in Rust MetallicTile in Travertine BlancoTile in Marmo KhakiTile in Marmo WhiteMetal GrayNatural Deco

Specifications

Parma SPC Rigid-Core Plank starts at $3.99 per square foot installed in Fort Myers — a warm taupe floor from Maxxi Floors’ Extreme Collection built to hold up where Southwest Florida living is hardest on surfaces. The 9″ x 72″ plank format reads like wide-plank wood without the maintenance wood demands. It’s a grounded, neutral tone that works across open-plan spaces without competing with coastal or contemporary finishes.

What Parma SPC Rigid-Core Plank is built for

Parma is a natural fit for the conditions Fort Myers and the surrounding coast throw at floors every day. Its rigid SPC core won’t expand or buckle when humidity swings between a sealed, air-conditioned interior and the wet season outside — a real problem for standard LVP on concrete slab foundations. The 22 mil wear layer is thick enough for households with dogs, kids, or heavy foot traffic from beach days.

Seasonal rentals and snowbird properties especially benefit from a floor this dimensionally stable. When a home sits unoccupied through summer with only a programmable thermostat keeping the humidity in check, Parma holds its shape. Salt air near the coast doesn’t affect it the way it would engineered wood.

Product Specifications

Size 9” x 72”
Thickness 7 mm
Wear Layer 22 mil

Installed pricing in Fort Myers & Southwest Florida

Flooring Queen installs Parma at $3.99 per square foot, and that price covers the full scope of a standard job: delivering materials to your home, pulling up and removing the existing flooring, prepping the subfloor to a reasonable level, laying the planks, and finishing the edges with baseboards and transition strips.

Certain conditions cost more — significant low spots or high spots in a concrete slab that require self-leveling compound, stair nosing on multi-level homes, or custom inlays and decorative borders. If you’re unsure what your subfloor situation looks like, schedule a free in-home measure. You’ll get a written quote before any work begins, with no surprises.

How Parma SPC Rigid-Core Plank compares

Shoppers who want the warmth of a wood-tone floor often weigh SPC rigid-core against engineered hardwood. Engineered hardwood looks closer to the real thing — you’re seeing actual wood on the surface — and it can be lightly sanded and refinished once, which extends its life if it gets scratched over time. In a dry, climate-controlled home it’s a strong choice.

But in Southwest Florida, moisture is the deciding factor for most rooms. Parma’s SPC core is fully waterproof — not just water-resistant at the surface — which means a leaking appliance, a wet dog, or a sliding glass door left open during a rain shower won’t damage it. Engineered hardwood can tolerate humidity fluctuations but isn’t built for standing water. For bathrooms, laundry rooms, or any slab-on-grade space near the coast, Parma carries less risk and installs for less money.

Parma Engineered Hardwood
Water resistance 100% waterproof core Surface-tolerant; not waterproof
Scratch resistance / wear layer 22 mil commercial-grade wear layer Real wood veneer; can refinish once
Comfort underfoot Rigid core; firm underfoot Slightly warmer feel; thicker veneer
Installed price $3.99 / sq ft installed ~$8.99 / sq ft installed
Best room Any room, including wet areas Dry living areas; avoid bathrooms

Care & maintenance

Keep Parma looking clean with a dry microfiber mop for daily dust and sand — important in Southwest Florida where fine sand tracks in constantly. For deeper cleaning, use a pH-neutral vinyl floor cleaner such as Bona Hard-Surface Floor Cleaner diluted to the label’s recommendation; avoid anything acidic or oil-based. Never use a steam mop on SPC floors — sustained heat and moisture pressure can damage the locking joints over time. A vacuum on hard-floor mode (beater bar off) is safe for routine pickup. Wipe spills promptly even though the core is waterproof, because sitting liquid can work into baseboards and wall edges where wood framing is present. For technical guidance, see the World Floor Covering Association vinyl flooring guide.

Frequently asked questions

Will standing water actually damage this floor, or is ‘waterproof’ just marketing language?

Parma has a 100% waterproof SPC core, meaning the plank itself won’t swell, warp, or delaminate from water exposure — that’s a structural guarantee, not a surface coating claim. The practical caveat: water that sits at the edges long enough can wick into adjacent baseboards or subfloor, so wiping up pooled water is still good practice.

My dog has never met a floor he couldn’t scratch — how does Parma hold up?

The 22 mil wear layer on Parma is thick enough to handle daily pet traffic, claws included, without showing through to the print layer. Most pet scratches that would scar a wood floor won’t penetrate this wear layer. Cleanup is straightforward — no grout lines, no wax, just a damp mop and a pH-neutral cleaner.

What’s the real difference between SPC and the standard luxury vinyl plank I’ve seen everywhere?

SPC (stone plastic composite) has a rigid core made of limestone powder and PVC, while traditional LVP uses a softer, fully flexible core. Parma is SPC, which means it resists denting under heavy furniture, lies flatter on imperfect subfloors, and holds its dimensions more consistently when temperatures shift — all relevant advantages in Florida construction.

Are there any rooms in the house where Parma shouldn’t go?

Parma works on any above-grade, on-grade, or below-grade level, making it suitable for every room in a typical Southwest Florida home — including bathrooms, laundry rooms, and kitchens. The one limitation is outdoor or semi-outdoor spaces like screened lanais with direct sun exposure, where prolonged UV and heat cycles exceed what most SPC products are rated for.

How long does a typical Parma installation take from start to finish?

A single room usually wraps in one day; a full home of 1,200–1,800 square feet typically runs two to three days including old-floor removal and subfloor work. SPC click-lock installation moves quickly, but concrete slab conditions in older Fort Myers homes sometimes add time if leveling is needed — your written quote will reflect that estimate.

I leave my Fort Myers place empty from May through October — will this floor survive months without me there?

Parma is a good choice for seasonal homes precisely because its SPC core doesn’t react to the humidity cycling that happens when a house sits with minimal climate control. As long as the home isn’t completely sealed without any dehumidification, the floor will hold its shape and won’t gap or buckle the way wood-based floors sometimes do through a Florida summer.

Why buy from Flooring Queen

When you buy LVP from Flooring Queen, our crew handles delivery, tear-out, prep, install, and trim — no subs, no surprises. One showroom in Fort Myers, one team accountable from quote to final baseboard. Call (239) 763-0770 for a free measure.

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Reviewed by Jack Maya, Lead Installer at Flooring Queen — 20+ years installing flooring in Southwest Florida.

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