Prime X 7 In Burlap Oak SPC Rigid-Core Plank starts at $3.99 per square foot installed in Fort Myers — a warm honey-toned oak look built for homes that need real durability without sacrificing character. TRUCOR’s PRIME collection delivers it in a wide 7-by-72-inch plank with 12mm thickness and a 20 mil wear layer. The result is a floor that reads like wood and performs like an engineered system.
This plank is built for the full range of Southwest Florida living conditions. The floating installation works directly over concrete slab — no glue, no nails — which matters in a region where nearly every home sits on grade. The waterproof rigid core won’t swell or buckle in high humidity, making it a reliable choice for kitchens, laundry rooms, and bathrooms alike.
For snowbird and rental properties, the 20 mil commercial-grade wear layer holds up under high foot traffic and infrequent maintenance. Salt air and sandy floors near the coast don’t faze it either — there’s no real wood fiber to degrade, and cleanup is straightforward.
| Construction | WPC |
|---|---|
| Size | 7″ x 72″ |
| Thickness | 12 mm |
| Wear Layer | 20 mil |
| Attached Pad | IXPE |
| Installation Method | Floating |
| Installation Level | Above, On, Below |
| Click System | Valinge 2G |
| Edges | Rolled Edge |
| Finish | TRUWEAR |
| Warranty | Limited Lifetime Residential / 15 Year Commercial |
Flooring Queen installs Prime X 7 in Burlap Oak at $3.99 per square foot. That price covers delivery to your home, removal of your existing floor covering, standard subfloor preparation, installation of the planks, baseboard replacement, transition strips between rooms, and cleanup when the crew leaves. No surprise line items for those standard steps.
Certain conditions do carry an upcharge: significant subfloor leveling beyond minor prep, stair nosing and tread installations, or any custom inlay or border work. Call us or schedule a free in-home measure to get a written quote specific to your space before committing.
Engineered hardwood gives you a real wood veneer and the warm, natural variation that some buyers specifically look for — and it can be lightly sanded and refinished once or twice over its life. That’s a genuine advantage if surface wear becomes an issue years down the road. It also photographs well in listings and carries strong buyer recognition.
Burlap Oak SPC, however, is fully waterproof throughout the core, while engineered hardwood remains moisture-sensitive — particularly on a concrete slab in a humid climate like Southwest Florida. The TRUCOR 20 mil wear layer is thicker than most engineered hardwood finishes, and the installed price is meaningfully lower. For rental units, coastal homes, or any room with water exposure, the SPC is the more practical choice.
| Prime X 7 in Burlap Oak | Engineered Hardwood | |
|---|---|---|
| Water resistance | Fully waterproof core | Moisture-sensitive; can swell |
| Scratch resistance / wear layer | 20 mil TRUWEAR finish | Thin factory finish; varies by brand |
| Comfort underfoot | 12mm + IXPE pad; solid feel | Slightly warmer; real wood flex |
| Installed price | $3.99 / sq ft | ~$8.99 / sq ft |
| Best room | Any level, wet or dry | Above-grade, dry rooms only |
Sweep or vacuum with the beater bar turned off two to three times a week to keep grit from working against the wear layer — sandy Florida floors can act like low-grade sandpaper over time. Damp-mop with a pH-neutral cleaner such as Bona Hard-Surface Floor Cleaner or a diluted Murphy’s Oil Soap alternative formulated for vinyl; avoid anything acidic or ammonia-based. Do not use a steam mop on this floor — sustained heat and pressure can loosen the locking joints and void the manufacturer warranty. Wipe spills promptly, though the waterproof core means a slow response won’t cause permanent damage. For technical guidance, see the World Floor Covering Association vinyl flooring guide.
The core of this plank is fully waterproof, so standing water won’t cause swelling, warping, or delamination the way it would with wood-based products. Surface spills, pet accidents, and even a slow leak under an appliance won’t harm the plank itself. The one caveat: water that migrates under the floor and sits on the subfloor long-term is a subfloor problem, not a plank problem.
The 20 mil wear layer on this plank is a commercial-grade rating, which means it’s genuinely resistant to pet claw scratching under normal activity. Cleanup from accidents is simple — the waterproof core means urine won’t penetrate or stain below the surface. Large or very active dogs may still leave fine surface marks over years, but this wear layer performs better than most residential-grade options.
SPC (stone plastic composite) has a rigid mineral core, while traditional LVP uses a softer, more flexible vinyl core. This TRUCOR plank is technically listed as WPC in its specs, which adds a foamed core layer for slightly more cushion while keeping the plank dimensionally stable. The practical difference: it’s less prone to denting under heavy furniture and more forgiving on uneven subfloors than standard LVP.
A single room typically wraps in one day; a full home of 1,200 to 1,800 square feet usually runs two to three days depending on layout complexity and how many transitions are involved. The Valinge 2G click-lock system is fast to install, which keeps labor time reasonable. Flooring Queen will give you a project-specific schedule once we’ve measured the space.
In Southwest Florida’s resale market, quality vinyl plank is widely accepted by buyers — especially in the price brackets where most Fort Myers and Cape Coral homes trade. Buyers here understand humidity and slab construction, and a waterproof, low-maintenance floor reads as practical rather than cheap. It won’t add the same premium as real hardwood in a luxury-tier home, but it won’t drag value down either.
TRUCOR backs this product with a limited lifetime warranty for residential use and a 15-year warranty for commercial installations. Warranty coverage typically includes manufacturing defects, wear-through of the surface finish, and waterproof core performance under normal use. It does not cover damage from improper installation, steam cleaning, or subfloor failures — so following the installation instructions matters for keeping coverage intact.
When you buy LVP from Flooring Queen, our crew handles delivery, tear-out, prep, install, and trim — no subs, no surprises. One showroom in Fort Myers, one team accountable from quote to final baseboard. Call (239) 763-0770 for a free measure.
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Reviewed by Jack Maya, Lead Installer at Flooring Queen — 20+ years installing flooring in Southwest Florida.
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