Ash SPC Rigid-Core Plank starts at $3.99 per square foot installed in Fort Myers — a cool gray floor from Maxxi Floors’ Vanguard Collection built to hold up in real homes. Its wide-plank format and muted tone work naturally in open layouts without competing with furnishings. Flooring Queen installs it throughout Southwest Florida with full removal and cleanup included.
At 7.0 mm thick with a 20 mil wear layer, Ash is built for rooms that take a beating. The rigid SPC core won’t flex or buckle over concrete slab foundations — the standard in most Southwest Florida homes — and it handles the humidity that causes softer floors to swell or gap over time.
Seasonal and rental properties benefit most from this construction. Whether a home sits vacant through summer or sees heavy foot traffic from rotating tenants, the waterproof core and durable surface hold up without refinishing or replacement. Salt-air exposure near the coast won’t degrade it the way it does natural wood or laminate.
| Size | 9” x 60” |
|---|---|
| Thickness | 7.0 mm |
| Wear Layer | 20 mil |
At $3.99 per square foot installed, the price covers the full job: product delivery, pulling up and removing your existing flooring, surface prep for a clean substrate, installation, baseboard reinstallation, and transition strips between rooms. There’s nothing hidden in that number for a standard residential install.
A few situations do carry upcharges — significant floor leveling beyond minor imperfections, stair nosing, custom-cut borders, or unusually complex room layouts. Flooring Queen offers a free in-home measurement and a written quote before any work begins, so you’ll know the exact cost for your space upfront.
Shoppers drawn to a gray wood-look floor often weigh SPC like Ash against engineered hardwood. Engineered hardwood offers a real wood surface that can be lightly sanded and refinished — that’s a genuine advantage for homeowners who want long-term surface restoration options and prioritize the feel and sound of wood underfoot.
But in Southwest Florida, engineered hardwood faces constant pressure from humidity swings, moisture intrusion through slab, and the reality of wet entries and pet messes. Ash’s waterproof rigid core is simply a better fit for that environment. It installs at $3.99/sq ft versus roughly $8.99/sq ft for engineered hardwood — a gap that adds up fast on a whole-home project.
| Ash | Engineered Hardwood | |
|---|---|---|
| Water resistance | Fully waterproof core | Moisture-sensitive; can warp |
| Scratch resistance / wear layer | 20 mil wear layer | Thin veneer; scratches through |
| Comfort underfoot | Firm; slight give | Warmer; more natural feel |
| Installed price | $3.99 / sq ft | ~$8.99 / sq ft |
| Best room | Anywhere, including wet zones | Dry living areas only |
Sweep or dust-mop Ash regularly to keep sand and grit from grinding into the wear layer — in Southwest Florida, that sandy debris tracked in from outside is the most common source of surface wear. Mop with a pH-neutral cleaner such as Bona Hard-Surface Floor Cleaner or a diluted dish soap solution; avoid anything acidic or abrasive. Do not use steam mops on SPC flooring — the sustained heat can weaken the adhesion between layers and void manufacturer coverage. Wring mops almost dry before contact with the floor, and wipe up standing water or pet accidents promptly rather than letting them sit. For technical guidance, see the World Floor Covering Association vinyl flooring guide.
Ash has a fully waterproof rigid core, so the plank itself won’t swell, buckle, or delaminate from water exposure. That said, water that sits long enough to seep beneath the floor can affect the subfloor underneath it. Clean up floods or leaks as quickly as possible to protect the structure below.
The 20 mil wear layer on Ash is one of the thicker options available in residential SPC, and it holds up well against pet claws under normal conditions. Cleanup is straightforward — the waterproof surface won’t absorb urine or odors. Pets with very long, unclipped nails may still leave faint marks over time.
SPC (stone plastic composite) has a rigid mineral-and-polymer core, while traditional LVP uses a softer, more flexible vinyl core. Ash is SPC, which means it resists denting under heavy furniture, doesn’t flex over uneven subfloor spots, and holds up better in temperature-variable spaces like Florida lanais or sun rooms.
In Southwest Florida’s market, a clean, newer floor in a neutral color typically reads as a positive to buyers compared to worn carpet or damaged tile. SPC vinyl won’t add the same perceived value as hardwood, but buyers here generally prioritize waterproofing and low maintenance over material prestige — Ash checks those boxes honestly.
The 9″ x 60″ format is considered a wide, long plank — it shows more of the wood-look grain pattern per board and creates fewer seam lines across the floor. Rooms tend to feel more open and continuous with this size, and it pairs well with the larger furniture scale common in open-concept Florida floor plans.
A single room typically runs one day once existing flooring is removed and the substrate is ready. A full home of 1,200–1,500 square feet usually takes two to three days. SPC floating installation moves efficiently with no glue cure time, though the schedule shifts if subfloor leveling or extensive prep is needed first.
Twenty years of installing waterproof vinyl in Southwest Florida means we know which SPC cores hold up to slab moisture and which don’t. Licensed, insured, family-run. Written installed quote before any work starts: (239) 763-0770.
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Reviewed by Jack Maya, Lead Installer at Flooring Queen — 20+ years installing flooring in Southwest Florida.
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