Broadway Engineered Hardwood starts at $8.99 per square foot installed in Fort Myers — a wide-plank oak floor in a warm honey tone from LW Flooring’s Metro Luxe collection. The embossed finish adds subtle texture that reads as genuine wood grain without looking artificial. At 9 inches wide and 60 inches long, each plank makes a real visual statement in any room.
Broadway was built for the conditions Southwest Florida homeowners actually live with: slab-on-grade construction, year-round humidity, and the occasional splash of salt air drifting in from the coast. Its glue-down installation method bonds directly to concrete, which is the most common substrate in this region and one of the most demanding for wood products. That bond also keeps planks from shifting or gapping as indoor humidity fluctuates.
The result is a floor that holds up in main living areas, dining rooms, and bedrooms without the constant fussing that solid hardwood demands in a coastal climate. The lifetime residential warranty reflects genuine confidence in the product for full-time use.
| Plank Width | 9” |
|---|---|
| Plank Length | 60” |
| Thickness | 2.5mm |
| Wear Layer | 20 mil |
| Finish | Polyurethane |
| Species | Oak |
Flooring Queen installs Broadway at $8.99 per square foot throughout Southwest Florida. That price covers material delivery, removal of your existing floor covering, standard subfloor preparation, the glue-down installation itself, new baseboards, transition strips between rooms, and cleanup and disposal of the old flooring.
A few items fall outside the base price: significant subfloor leveling work, stair nosing, or anything that adds labor complexity beyond a standard room layout. Contact us for a free in-home measurement — we’ll walk the space with you, note anything that might affect cost, and hand you a written quote before any work is scheduled.
Broadway and solid hardwood both use real oak and offer the warmth and visual depth that vinyl products can’t replicate. The key difference is structural. Solid hardwood expands and contracts more dramatically with humidity changes — a real liability on Southwest Florida slabs, where moisture migrates upward through concrete. Engineered hardwood’s cross-ply construction resists that movement, making it a safer long-term choice for this region without sacrificing the look.
Where solid hardwood wins: it can be sanded and refinished more times over its life, extending its usable span significantly in low-humidity, above-grade settings. If your home is pier-and-beam construction with good climate control, solid may be worth the conversation. On a concrete slab in Fort Myers, Broadway is the more practical choice.
| Broadway | Solid Hardwood | |
|---|---|---|
| Water resistance | Moderate — glue-down limits moisture migration | Low — highly sensitive to moisture and slab humidity |
| Scratch resistance / wear layer | 20 mil polyurethane finish | Varies by species; refinishable but no defined wear layer |
| Comfort underfoot | Real wood — warm, slightly firm | Real wood — comparable feel |
| Installed price | $8.99/sq ft installed | Typically $10–$14/sq ft installed |
| Best room | Living areas, bedrooms on concrete slab | Above-grade rooms with stable humidity |
Sweep or vacuum Broadway regularly using a soft-bristle attachment — skip the rotating beater bar, which can scuff the polyurethane finish over time. For damp mopping, use a hardwood-specific cleaner such as Bona Hardwood Floor Cleaner or a comparable product designed for finished wood; avoid steam mops entirely, as the heat and moisture can penetrate the finish and cause swelling at the seams. Never use vinegar, ammonia-based cleaners, or wax products on polyurethane-finished floors — they cloud the finish and void most warranties. Felt pads under furniture legs will prevent the surface scratches that accumulate fastest in dining and living areas. For technical guidance, see the National Wood Flooring Association consumer hardwood information.
Yes — Broadway should acclimate in the installation space for at least 48 to 72 hours before install, with your HVAC running at normal living conditions. Southwest Florida’s ambient humidity is high enough that skipping this step risks planks expanding after installation, which can cause buckling or gapping at the seams.
Broadway’s 20 mil polyurethane wear layer is thicker than many engineered products, but refinishing engineered hardwood is still limited — typically one light screen-and-recoat, and only if the veneer thickness allows it. This is not a floor you refinish repeatedly the way you would solid hardwood; plan for one careful refresh over its lifetime at most.
A single room typically installs in one day once the glue-down process is complete, though you’ll need to stay off the floor for 24 hours while the adhesive cures. A full home of 1,500 to 2,000 square feet generally runs two to three days of active installation. Scheduling, acclimation, and subfloor prep add time before the crew starts laying planks.
Engineered hardwood does appeal to buyers, but Southwest Florida is a tile-dominant market — many buyers here expect hard tile in main living areas and view wood floors as a bonus rather than a baseline expectation. Broadway adds warmth that photos well and can differentiate a listing, though it’s unlikely to command a dollar-for-dollar return on the install cost in most price ranges.
Broadway’s glue-down construction keeps planks anchored better than floating floors during the humidity cycling that hits vacant homes in SWFL summers. That said, you should leave your HVAC or a dehumidifier running at a moderate setpoint — not off entirely — to prevent the extreme moisture buildup that can stress even well-bonded engineered wood over multiple seasons.
Day-to-day costs are low: a bottle of hardwood floor cleaner like Bona runs under $15 and lasts several months in a typical home. There’s no periodic resealing required the way there is with tile grout or oiled hardwood. The main potential expense down the road is a professional screen-and-recoat if the finish dulls significantly, which runs roughly $1.00 to $2.00 per square foot when that time comes.
When you invest in hardwood, the install matters as much as the wood. Flooring Queen is licensed, insured, and family-run from a single Fort Myers showroom — no franchise, no national-chain shuffle. Free in-home measure: (239) 763-0770.
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Reviewed by Jack Maya, Lead Installer at Flooring Queen — 20+ years installing flooring in Southwest Florida.
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