Shop Flooring by Brand

Flooring Queen carries ten flooring brands, all stocked and installed by our own team across Fort Myers and Southwest Florida. We are an authorized dealer for LW Flooring, TRUCOR, MSI and Alon, and we also carry COREtec. Pick a brand below to see every style we stock, with our Southwest Florida install notes.

The brands we carry, and what each one is good at

LW Flooring

Our deepest hardwood line at 168 products across 18 collections. Every one of them is engineered rather than solid, which is the right call on a Florida slab: a layered core moves far less than solid wood when the humidity swings between January and August. The palette runs from the lighter, coastal look of Paradise Island through the mid browns of Traditions and Odyssey. Browse all 168 LW Flooring styles.

TRUCOR

Rigid-core SPC in three collections: Prime at 71 styles, Tile at 36, and Alpha at 10. The plank is waterproof through its full thickness, which is why it is a common pick for kitchens, laundry rooms and baths. Tile is the one to look at if you want a stone or concrete look that installs like vinyl instead of like tile. Browse all 117 TRUCOR styles.

MSI Surfaces

109 luxury vinyl plank styles led by Prescott at 35 and Cyrus at 34, with Laurel, Reserve and Nove filling out the range. MSI is one of the most widely specified LVP names in the country, so if you have been shopping around at all, this is probably the line you have already seen somewhere else. Browse all 109 MSI styles.

CPF Floors

CPF covers both sides of the value question: SPC vinyl in collections like Quick48+, Spirit XL and Project XL, plus waterproof laminate in DecoTile, Deco Square and Deco54. Eighty products across twelve collections is a lot of range at this price point. One honest note on the laminate: the plank surface is built to shrug off spills, but the seams are water-resistant rather than sealed, so for a full wet room we will steer you to SPC vinyl or porcelain instead. Browse all 80 CPF styles.

Alon Floors

Alon is where our vinyl and our tile ranges meet, 57 products in total. The SPC luxury vinyl plank collections come first for most projects, covering Compac, Optimux, Urban and more, and the porcelain collection adds large-format tile in white, grey and warm stone tones. Browse all 57 Alon styles.

COREtec

COREtec is the rigid-core name most homeowners already recognize, and we carry it. The online catalog for it is still being built out, so the fastest way to see it is to ask at your free in-home measure and we will bring samples to you. See the COREtec page.

Happy Feet

A straightforward SPC vinyl plank line, 53 products across four collections, with Urban the largest at 24 styles. This is the line we point people toward when they want a waterproof plank in a warm, mid-tone wood look and would rather not pay for a designer label to get there. Browse all 53 Happy Feet styles.

Hallmark Floors

The character-hardwood option, 47 products across a dozen collections. Most of it is engineered hardwood with hand-finished surface texture, the kind of floor where no two boards read quite the same. The Courtier Waterproof Collection covers the rigid-click side for households that want a similar look in a room that gets wet. See the Hallmark Floors page.

Maxxi Floors

41 products across eleven deliberately small collections, mostly SPC vinyl plank with a few waterproof laminate options. Four or so colors per collection sounds limiting until you have scrolled a hundred near-identical planks somewhere else. Tightly edited ranges make the decision faster. Browse all 41 Maxxi styles.

Shaw

Shaw is one of the largest flooring manufacturers in the world, a Berkshire Hathaway company, and the parent of COREtec. We carry their hard-surface range: luxury vinyl, engineered hardwood, laminate, and tile. Worth saying plainly, Shaw is also a huge carpet maker and we do not sell or install carpet. We will pull your old carpet out for free, but what goes back down is hard surface. See the Shaw page.

Which brand is right for your project?

  • The room gets wet. Kitchens, baths, laundry rooms and lanai transitions point to SPC vinyl plank, which is waterproof through the full thickness of the plank, or to porcelain tile. Look at TRUCOR, MSI, Alon, Happy Feet, Maxxi or COREtec.
  • You want real wood. LW Flooring and Hallmark Floors are the engineered hardwood lines. Engineered is what we recommend over solid on Southwest Florida slabs, because the layered core handles our humidity far better.
  • Budget is the deciding factor. CPF and Maxxi give you the widest spread of looks per dollar, and both include waterproof laminate options alongside SPC vinyl.
  • You want the name everyone knows. MSI and COREtec are the two most recognized lines on this list.

Questions we get about brands

Which flooring brands does Flooring Queen carry?

We carry ten: LW Flooring, TRUCOR, MSI Surfaces, CPF Floors, Alon Floors, Happy Feet, Hallmark Floors, Maxxi Floors, COREtec and Shaw. Every one of them is installed by our own team across Fort Myers and Southwest Florida.

Are you an authorized dealer?

We are an authorized dealer for LW Flooring, TRUCOR, MSI and Alon. We also carry COREtec and Shaw, which we stock and install but are not a dealer of record for.

Can you order a color you do not have in the showroom?

Usually yes. The showroom holds samples rather than every style in every collection, and we order the rest. If you already have a style number from a builder packet or a design board, bring it to us and we will price it installed.

Which brand is best for a Florida home?

For anything that can get wet, so kitchens, baths, laundry rooms and lanai transitions, SPC luxury vinyl plank or porcelain tile. TRUCOR, MSI, Alon, Happy Feet, Maxxi and COREtec all sit in that category. For real wood on a Florida slab we recommend engineered rather than solid, which means LW Flooring or Hallmark Floors.

Do you sell carpet?

No. We are a hard-surface store. We remove old carpet for free as part of the job, and the floor that replaces it is vinyl, laminate, porcelain or hardwood.

Whichever brand you land on, it is installed by our own team, not handed off to whoever is available that week. Bring a photo of your space to the Fort Myers showroom, or book a free in-home measure and we will bring samples to you.