Ice Land Newell Porcelain Tile starts at $8.99 per square foot installed in Fort Myers — a wood-look porcelain from Alon Floors offered in crisp white, sized for large-format layouts, and finished in your choice of glossy, matte, or polished. It delivers the warmth of a wood aesthetic with the durability only porcelain can provide.
Wood-look porcelain is a natural fit for Southwest Florida homes. The white colorway keeps interiors feeling open even in the heavy humidity of Gulf Coast summers, and porcelain’s non-porous body means moisture from concrete slab foundations never penetrates the tile itself. That matters here — organic flooring materials can warp or mold in our climate.
The 600×1200 and 800×800 format options suit open-plan living areas, kitchens, and bathrooms equally well. Rental properties and snowbird homes benefit from the surface’s resistance to scratches and staining during owner-absent months. Salt air near the coast won’t degrade it.
| Size | 600×1200, 800×800 |
|---|---|
| Finish | Glossy, Matt, Polished |
| Look | Wood |
Flooring Queen installs Ice Land Newell Porcelain Tile at $8.99 per square foot. That price covers delivery to your home, removal of your current floor covering, standard floor prep, tile setting with grout, baseboard reinstallation, transition strips at doorways, and debris removal when the crew leaves.
A few items run as upcharges: significant floor leveling beyond routine prep, diagonal or herringbone layouts that increase cut waste and labor, custom borders, and stair nosing. Schedule a free in-home measure and you’ll receive a written quote that accounts for your actual square footage and any site-specific conditions before any commitment is made.
Shoppers who like the wood look often weigh porcelain tile against luxury vinyl plank. LVP is softer underfoot, quieter, and typically less expensive to install. It’s also a floating floor, which means faster installation and easier replacement of individual planks.
Where Ice Land Newell wins: porcelain is harder, more scratch-resistant, and completely impervious to water — not just water-resistant. It holds up under heavy furniture, pet nails, and gritty sand tracked in from the beach without surface wear. LVP can dent under concentrated weight and may show wear on its surface layer over time. For high-traffic areas or rooms that see standing water, porcelain is the stronger long-term choice. LVP edges ahead on budget and comfort.
| Ice Land Newell | Luxury Vinyl Plank | |
|---|---|---|
| Water resistance | 100% waterproof, non-porous body | Water-resistant; seams can allow seepage |
| Scratch resistance / wear layer | Porcelain hardness; no wear layer to erode | Wear layer (varies by mil); can scratch under grit |
| Comfort underfoot | Hard surface; cold without radiant heat | Slightly softer; warmer feel |
| Installed price | $8.99 per sq ft installed | From ~$3.99 per sq ft installed |
| Best room | Kitchens, baths, living areas, high traffic | Bedrooms, living areas, lower-traffic zones |
Sweep or dry-mop Ice Land Newell regularly to prevent fine sand and grit from scratching the glazed surface — a particular concern in Southwest Florida homes near the coast. Damp-mop with a pH-neutral cleaner such as Aqua Mix Sealer’s Choice or a diluted dish soap solution; avoid acidic cleaners like vinegar, which can etch the grout over time. Speaking of grout: plan to apply a penetrating grout sealer at installation and reseal every 12 to 18 months depending on traffic. Sealed grout resists staining and is far easier to clean. Never use abrasive scrubbers on the polished or glossy finish variants. For technical guidance, see the Why Tile — Ceramic Tile Distributors Association consumer guide.
Yes — grout should be sealed at installation and resealed every 12 to 18 months in a lived-in home. Porcelain itself is non-porous and needs no sealer, but the grout joints are not. A penetrating sealer like Aqua Mix Sealer’s Choice Gold keeps stains from bonding to grout and makes routine cleaning much easier.
The 600×1200 format creates long, plank-like lines that emphasize the wood look and make rooms feel larger — but it requires a flat, well-prepped subfloor to avoid lippage between tiles. The 800×800 square format is more forgiving on layout and suits square or symmetrical rooms. Your installer will assess which size works best for your specific space.
A single room typically takes one to two days, including setting time before grouting. A full-home porcelain install in a standard Southwest Florida house can run four to seven days depending on square footage, layout complexity, and any subfloor work needed. Large-format tiles require more careful alignment, which adds time compared to smaller formats.
In most cases the existing floor needs to come up first — porcelain tile requires a rigid, bonded substrate, and installing over an existing floating floor or compromised adhesive layer risks cracking. Existing tile can sometimes remain if it is fully adhered and level, but our crew inspects the substrate during measuring before making that call.
Alon Floors has not published specific warranty terms in the product data available to us. Porcelain tile in this category typically carries a manufacturer warranty against defects in material and finish — we recommend confirming the exact terms with us at the time of purchase so you have documentation before installation begins.
Many Southwest Florida condo associations require an IIC sound rating for hard-surface floors on upper levels, and some boards need pre-approval before any flooring work begins. Porcelain tile with no underlayment can transmit impact sound, so check your HOA docs for minimum IIC requirements before ordering. We can walk you through what to bring to your board for approval.
Tile is the longest-lasting hard surface in your home if it’s installed right. Flooring Queen is licensed, insured, and accountable from one Fort Myers showroom — quote to grout seal in one team. Free in-home measure: (239) 763-0770.
Continue exploring:
Reviewed by Jack Maya, Lead Installer at Flooring Queen — 20+ years installing flooring in Southwest Florida.
Let’s Discuss Your Flooring Project Today
